Pick, predict, and Taunt your way to the top.
Taunt is the best way to watch esports: a game that challenges you and your friends to compete against each other (or the rest of the world) during live matches. We have launched it in the App Stores in early September 2018
As a team, we put the majority of work in user research to understand the true challenges. We focused a lot on finding out psychological and experience-based factors which made users not to trust the technologies which should have been much more trustable.
Competitive Studies of FaceID, TouchID, Iris Scan & Passwords
Draft survey designs before sending out
Survey Responses with valuable data and follow-up interest
Street Interviews about their perspective of such products
Contextual Interviews with the participants aged 18-35
Kept following up & joined the later test & prototype sessions
To define the more detailed challenges, we sent out surveys to recruit pariticipants and find draft problem focus. We kept our focus on balancing devices and the ages of participants for a better
We interviewed ten of them aged from 18 - 35 who used mobile biometrics authentication products. By recording and analyzing their experience and feedback, we created the user archetypes, journey maps and design principles and eventually found this true challenge.
We then came up with four user archetypes and made each of them a journey map
The lack of general security knowledge led to different approaches to security among participants. There was a common perception that difficulty for the user equals difficulty for the hacker. Participants had an inaccurate mental model of how biometrics in mobile phones worked, which led to unfounded security concerns
People trust mind-based/memory-based authentication the most. Indeed, it is impossible to hack one's mind. So here it is: ThoughtID. Just think, then unlock/identify yourself. It detects and matches your mind flow while reacting to a picture shown on the screen.
ThoughtID detects the user's brain reaction toward a customized image set by him/her. If the reaction fits correctly, the device will unlock instantly. Such "password" is so secured as each person's brain works so uniquely that there is no pattern or means to access that signal in your brain from a third party.
The mini sensor closely attached to the user's head brings the brain signals out of the head and transfers them into the devices. It will be a modulized built-in sensor that can be easily integrated into the glasses, Bluetooth headphones (AirPods etc.) or anything that the user would daily use.
Taken the feedback from our testers, we ThoughtID should never be the mobile-only authentication as it is so secure and convenient. It will work with any devices supporting ThoughtID and trusted by you. Simplly walk towards to it, the distance sensor will active ThoughtID. Then, as always, think, and unlock.
We want players to game for the game they are watching, and that never only limits on tapping on the cellphone's screen. Players want to be their favourite game character, so we offer them opportunities to imitate what the character is doing in the live match with gesture control UX designs.
For example, when the Riven controlled by Faker on the stage is using "lightning Q-A", dominating the team fight, the fans can shack their phone at a similar pace to win bonus for that extraordinary moments!
During our draft behaviour test, participants noted that with biometrics “you’re trading convenience for risk.” We saw that some were willing to trade incredibly private data (i.e. thought patterns) if there was a clear enough benefit. “If [the device] was always on me… I could use this for a lot of different things!” As long as participants saw the benefit of convenience, they seemed willing to sacrifice their personal data to a great extent.
Throughout my internship, I learnt a lot form this fast pace startup atmosphere. It was so educational that how to sync fast-pace iterations of the designing and building demo products with weekly inclusive user tests and the feedback addressed from them. It was such an inspiring experience for me as well. I learnt a lot about how to create simple but exciting UX designs that potentially gain high user stickiness. Also, the collaborations between different people and teams during my internship shaped me into a better teamworker and a designer that achieve a better balance between thoughtful designs and efficient feasibility.